According to a recent survey, around 38 million people visit Zillow every day! That is because people like to browse the internet to search for real estate and property listings. A large number of tenants and buyers use the web to find their dream homes at ideal locations. This is not only convenient, but incredibly effective as well. With a wide variety of options to choose from, the buyers can quickly find what they are looking for.

For a real estate company, a website is not just a digital identity, but a marketing platform that can help you generate successful leads and find potential clients. You can lose quite a large number of following if your website is outdated or doesn’t meet the standards of your target audience.

Here are 5 tips that can help the real estate companies and proprietors improve their company website and drive higher traffic and revenues ultimately.

Do Not Add a Lot of Pop Ups

A website that has a lot of pop ups and ads can annoy its visitors. They are more likely to leave your website if it is very spammy or has a lot of pop ups right after the client visits your site and has a chance to learn about your company.

On the one hand, these pop ups are a great way to convert potential leads into customers through newsletter and email subscriptions. However, a study revealed that more than 68% of searchers want to block a site due to a lot of ads.

Try optimizing your website to display pop ups on the right time at the right moment. That is when your website will generate the maximum number of leads.

Create a Blog

Researchers found out that you are likely to get 55% more leads if you have a blog on your site. These blogs help you connect to your audience and capture their attention through relevant and fresh content. Your sole purpose is to drive traffic and a blog can help bring potential clients to your site.

One great way to start a blog is to write on topics that your clients ask you related to real estate properties, tenancy and leases and listings. The more relevant your content is, the higher chances you have to drive better traffic.

Use Animations and Video Graphics

A boring website can do your business more harm than good. People like to engage with brands and companies that can manage to capture their attention. This can be done by adding some interesting graphics, transitions and animations in your website. However, do not make these too flashy or annoying.

Similarly, videos are a great way to showcase your property listings to your clients. This is because people love to know what they are getting into. A virtual tour of the house, neighborhood and nearby area can help you engage your audience and get better enquiries – more than 400% additional inquiries, according to a recent study.

Optimize your Content

People can not buy from you if they can not find your website. You must make sure that your site can be easily found out on the internet. This can be done through search engine optimization. A website that ranks higher on Google sells more and drives higher organic traffic.

An SEO specialist can help you optimize your website to make it more Google friendly and relevant to your potential clients and customers.

Make Sure Your Site is Responsive and User Friendly

A website that is difficult to navigate with a bad user interface will annoy and frustrate your visitors. The clients are more likely to leave your site if your site fails to capture their interest and drive them away before they reach the landing page.

Make sure that your site is responsive and can be navigated on multiple devices. Moreover, a site that is too crammed up and difficult to use will only decrease the number of leads that would ultimately affect your revenues and ROI.

A website is your biggest tool that can easily become a revenue generating upstream if it is properly maintained and optimized to drive more organic traffic and sales conversions. Make sure that you make the most out of your real estate company website with the help of these tips.