Generating successful leads that convert to amazing revenues and higher ROIs is actually quite a challenging task. Especially when you have a limited budget and want to make the most out of every dollar that you have.

There are many ways to maximize your investment and increase traffic on your sites. Two of these methods, known as Pay-Per-Click or PPC and SEO or Search Engine Optimization, are quite popular and are being widely used to generate higher leads and increase traffic and sales on online websites. However, people usually get confused on which of these methods to use in order to gain better outputs.

Let’s talk about how SEO is different from the PPC and what are their respective pons and cons to give you a clear insight on the topic.

The Main Difference

SEO is a method that helps you rank higher on Google and acquire organic traffic that helps you generate higher revenues. These listings are not sponsored and are purely made on the basis of Google algorithms and online trends.

On the other hand, PPC is a sponsored way of getting more leads through paid advertisement that ranks you higher on the Google search results for the relevant keywords.

The question arises which one of these two is a better option to go for your business promotion and online marketing!!

The Pros and Cons of SEO

There are many advantages of SEO. SEO lasts for a long time. You are not paying Google to rank higher on the internet. As long as your content is optimized as per the Google algorithm requirements, the site is going to get traffic. Similarly, these organic listings that are achieved through SEO bring in much higher revenues and ROIs than the paid ones.

On the contrary, SEO is a time consuming method that requires a great deal of work and time in order to work. There is no overnight success in this domain. Moreover, you still won’t be able to control SEO completely. It depends upon the Google algorithms, logistics and trends and you might not always get the results that you want.

The Pros and Cons of PPC

On the other hand, PPC is considerably faster and may produce results quickly. With PPC you are always in full control. You can always choose to advertise or promote specific products or services. Moreover, you can test different strategies with PPC campaigns to find out which ones work the best for your brand. This also allows you to follow up your clients through retargeting.

However, PPC is a very expensive method to gain traffic. The company will have to pay each time someone clicks on the advertisement and the cost may differ from anywhere between 2$ and 200$ each time.

The experts suggest that the companies should use both the methods coexisting to drive their revenues and generate successful leads. Each campaign would fuel the other leading to successful traffic returns on your sites.